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Pingu's English heads to Cyprus with new licensing deal

The Linguaphone Group, global leaders in language training, will shortly see their Pingu’s English program delivered in new territories, with the signing of a new Master Licensee for their Pingus English children’s English language program in Cyprus.

D.P. Taking Care of Education Ltd is a subsidiary of Zenon Private Institute Ltd who have been in operation since 1977. Providing private tuition to students of all ages in a wide range of subjects, they will launch Pingus English within Cyprus in November. Initially focusing on promoting the course to kindergartens, they then plan to open their first Ping’s English School next year.

Pingu’s English is a three-level language course based on the popular HIT Entertainment children’s character, Pingu. Transforming the way that young children learn English, the unique methodology uses a wide variety of imaginative activities and multimedia resources. Designed for use within Pingu’s English Schools, kindergartens and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group.

Commenting on the news, Derek Price, Chief Operations Officer of the Linguaphone Group said:

“The combination of the hugely popular Pingu character, with the academic integrity and global experience of the Linguaphone Group, has created a powerful ELT corpus with unique and significant mass-market appeal for pre-school children. It’s therefore no surprise to us that over 25 countries have already adopted Pingu’s English in little over eighteen months and we are delighted to add Cyprus to that list”

Led by Demetris Panayi, Taking Care of Education Ltd have also secured the rights to run Linguaphone’s range of self-study and assisted English language programs for adults across Cyprus.

For all media enquiries, please contact
Sarah Cole, Head of Marketing, Linguaphone Group
E-mail:           sarah.cole@linguaphonegroup.com
Tel:                 +44 (0)20 8687 6115
Mobile:           +44 (0)7799 723 218

Ends

Notes to editors

  • The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names.  With over 109 years of experience, the Group has an extensive network of learning centres worldwide.  The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries.  For more information visit www.linguaphonegroup.com
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials.
  • About HIT Entertainment – HIT Entertainment is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Barney, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina and Rainbow Magic. HIT represents Chapman Entertainment’s Fifi and the Flowertots and Roary the Racing Car in North America, as well as Wallace & Gromit, Shaun the Sheep, Timmy Time and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM.For more information, visit www.hitentertainment.com.
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Testimonials

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Franchisee in State of São Paulo

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Master Franchisee in State of Sao Paulo

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Franchisee in State of Mato Grosso do Sul

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Master Licence Thailand

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English

Daniele Arboit

Master Franchisee in Italy

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Student's Mother

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Student's Mother

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Students Mother

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Students mother

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Students mother

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Students Father

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